You might be thinking that you have tried all possible ways to promote your business online and nothing seems to work out for you. Well then it is time to step up your game and explore the benefits of email marketing which can be really effective if done properly and strategically!

Email marketing is one of the most cost-effective ways to reach out to your audience and build strong relationships with them by offering valuable content or offers through your emails! It’s also an excellent way for businesses who are looking forward towards expanding their reach within their target market while staying within budget constraints because there are no printing costs involved like traditional forms of advertising such as flyers etc., which makes it perfect even for small businesses who want to maximize their ROI on marketing efforts without breaking the bank!

In this article we will discuss some basic rules that you need to follow while creating an email marketing campaign so that it becomes successful in terms of generating leads and converting them into customers over time! Rule #1:- Identify Your Target Audience
The first and foremost thing you need to do before starting any email marketing campaign is identifying who exactly will receive these emails from you! This can be done by segmenting your database based on demographics such as age group/location/country etc., which will help narrow down potential customers who might be interested in buying products/services offered by your business model according to their needs/preferences etc., thereby increasing chances of conversion rate significantly compared against sending bulk emails without any personalization whatsoever! Rule #2:- Create Engaging Content
Once you have identified your target audience then it’s time to create engaging content that will grab their attention right away! The content should be relevant enough so that they feel like reading through entire email instead of just glancing over it quickly before moving onto something else! Moreover make sure not only does this piece provide valuable information but also entertains them while doing so which means including humor/sarcasm etc., whenever possible (but don’t overdo it)! Rule #3:- Personalize Your Emails
Another important aspect while creating an email marketing campaign is personalizing every single message sent out from your end! This includes addressing recipients by their first names whenever possible along with adding personalized greetings at beginning/end depending upon whether they have subscribed/unsubscribed previously etc., which helps build rapport between sender/receiver making latter feel more comfortable about opening up emails sent by former rather than treating them as spam mails (which nobody likes!). Moreover if there are any special offers/discounts available exclusively only through these emails then make sure mentioning those too so recipients know why should they open up mails immediately instead waiting till later times when prices might increase again! Rule #4:- Optimize For Mobile Devices
With increasing number of people using smartphones/tablets nowadays it has become extremely important for businesses wanting success via email marketing campaigns ensure their messages look good regardless what kind device recipient uses while opening up emails sent by them because otherwise chances are high he/she won’t bother reading through entire message due lack visibility caused due improper formatting/layout etc., which results into poor conversion rates overall! So always keep mobile optimization top priority while designing templates/fonts/images used throughout entire campaign process starting right from initial draft stage itself! Rule #5:- Test Different Subject Lines
Subject lines play very crucial role when it comes down choosing whether recipient opens up email sent by sender or not since first impression matters lot here hence testing different variations helps determine which one works best according specific audience segment targeted hereafter based upon results obtained during previous campaigns run earlier times too! Moreover remember keeping subject lines short & sweet makes them more appealing therefore avoid lengthy ones containing unnecessary words/phrases because they tend confuse readers instead making them curious enough open up emails instantly instead waiting till later times when boredom kicks in again!

Rule #6:- Monitor Open Rates & Click Through Rates (CTR)
It’s always good idea keeping track open rates & click through rates (CTR) throughout entire campaign duration since these metrics provide valuable insights regarding effectiveness overall performance achieved till now allowing marketers make necessary adjustments accordingly ensuring better results achieved moving forward! So make sure monitoring both regularly especially during initial stages before launching full scale campaigns later down line!

Rule #7:- Follow Up With Sub